Charlie's Collectible Show
Event marketing for Atlanta's weekly collectibles marketplace, “a mini con every weekend,” built to fill the floor with collectors, families and vendors for every TCG con, toy exchange and themed weekend.
A New Event Every Weekend, and Every One Needs a Crowd
Charlie's Collectible Show runs a weekly collectibles marketplace in Stone Mountain, GA, and the calendar never stops: TCG cons, comic and toy exchanges, Hot Wheels races, trading events and seasonal weekends, twelve events every week.
Each event speaks to a different fandom and needs its own flyer, fast, without the brand turning into noise. With only a few hundred social followers at the start, every post also had to work as a reason to follow, share and show up.
One Flyer System, Built to Flex for Every Fandom
Every piece shares the same backbone: CCS logo up top, a bold event title, the event date, and the address bar at the bottom, while color and imagery shift to match the crowd.
- 01 / HIERARCHY — Event first, details second. Oversized display titles carry the event name, so the fandom recognizes its event in a single glance before reading anything else.
- 02 / FANDOM — Match the look to the crowd. Hot Wheels gets racing blue and checkered flags, My Little Pony gets rainbows, and Halloween weekends go full trick-or-treat.
- 03 / ACTION — Give every flyer a job. “Vendors Wanted,” “Apply Now,” “See You There”: each piece ends with one clear next step for collectors or vendors.
A Recognizable Event Brand, Weekend After Weekend
The flyer system gives CCS one consistent way to promote everything from tournaments to family craft days while letting each event feel like its own moment. New events go from brief to post in hours, not days.
The audience followed: CCS grew from 300 to 40K social followers, its campaigns converted at 61%, and the show now averages 5K+ attendees across 12 weekly events.
Where every flyer sends them.
A scroll through charliescollectibleshow.com: the weekly schedule, upcoming events, vendor applications and directions to the show floor.
An Event Brand Built For Every Weekend
The result was a flexible flyer system that lets Charlie's Collectible Show promote 12 events a week without losing its identity. From TCG cons and Hot Wheels races to My Little Pony trading days and trick-or-treat weekends, every flyer is instantly readable, matched to its fandom and unmistakably CCS, growing the audience from 300 to 40K followers and filling the floor with 5K+ attendees on average.